13 Nov

FERO participates in MTN Customer Appreciation Week in Rwanda

FERO participates in MTN Customer Appreciation Week in Rwanda

FERO participates in MTN Customer Appreciation Week in Rwanda

FERO in association with MTN Rwanda launched its annual Customer Appreciation Week 2016 across all its Service Centers countrywide. This annual event is devoted to appreciating and recognizing customers who have formed MTN’s large family of over 4 million. Customers and others interested in learning more about MTN products and services are invited to participate in active demonstrations, speak directly to MTN Management at the Service Centres and take advantage of the special offers during the week.
30 Oct

MiDCOM Group sponsors Diwali Scramble 2016 at Emirates Golf Club

MiDCOM Group sponsors Diwali Scramble 2016 at Emirates Golf Club

MiDCOM group held its third successive annual Diwali Scramble Golf Tournament on the 29th of October 2016 at the picturesque Majlis course at Emirates Golf club. Every year, this event draws avid golfers from all over the UAE and this year was no different as this year witnessed a fabulous turnout of 128 players. Gokul Mani, Pavan Nihalani, Ian McDonald and June Mcdonald combined well on the Majlis course to make an array of birdies and win the Midcom Diwali Scramble with a 58.2 tally. The competition was strong with only 0.4 points separating the top three teams. Stathis Stathis, Haris Michaelides, Naima Maya and Tania Sangani signed for a 58.5 total to take runners-up place. Ishu Rupani, Harish Rupani, Ed Hesson and Eddie Hesson also produced an excellent display with a 58.6.
The event was followed by games were and a cultural extravaganza where there were special Bhangra and Contemporary dance performances showcased by students of a well-known dance academy in Dubai. The evening concluded with a grand gala dinner and party that carried on till the wee hours of the night.
A special thank you to all the participants and guests for their support and enthusiasm. Here’s wishing everyone a wonderful year ahead!

10 Oct

FERO Mobiles launched its new portfolio in Ghana

FERO Mobiles launched its new portfolio in Ghana

FERO Mobiles launched its new portfolio in Ghana

FERO recently launched its range of mobile phones in Ghana. The 3 hour long event saw the unveiling of Royale series, MEGA series and POWER series. Speaking at the launch, a top management of FERO said – “We at FERO believe that a good product is all about finding the right balance between style and function” “Our focus on providing aesthetically beautiful products that offer best-in-class features translates into every stage of our mobile phone development process” he added. Read More: FERO Storms Ghana With ‘Powerful’ Gadgets
15 Sep

FERO hosts Launch Event at iHub, Nairobi

FERO hosts Launch Event at iHub, Nairobi

Looking to expand its footprint in the vast and ever so desirable Kenyan Smartphone Market, FERO recently unveiled its latest range of mobile phones with a press conference at the iHub Technical Innovation Center in Nairobi. Local media, Tech Bloggers and business representatives were presented with a firsthand experience of all FERO smartphone models currently available in Kenya. FERO smartphones will now be available in all the major retail stores across the country.

FERO continues to expand its reach across the East African market and ensures to pay close attention to different consumer needs within the nation. Kenyan consumers can expect total support for their devices in the future, as well as new unannounced releases soon.

02 Sep

MStore brand expansion in Africa

MStore brand expansion in Africa

MiDCOM focuses on retail growth with MStore's retial expansion

MStore retail operations to grow from 300 outlets to over 2,000 outlets by 2020. The expansion will make it the largest mobile and electronics retailer in Africa.
MStore currently has a presence across Kenya, Tanzania, Uganda, Rwanda, Nigeria, Ghana and Togo. The retail expansion will see the store increase its presence in these markets and enter new markets, including Chad, Ivory Coast and Senegal.
Mr. Akash Kumar, Midcom Group’s managing director, said: “The expansion of MStore is the latest realization of that growth strategy, which any other international organization moving into these markets would struggle to replicate.
“The expansion of MStore will support another of our businesses, FERO, the line of mobile phones we recently launched, by providing full sales and technical support to Fero customers across our markets.” Midcom Group’s new Fero range of mobile phones are designed in the UAE specifically for Africa and Middle East markets, offering 16 models.
The retail store also provides technical support for customers facing issues with their devices, with a 48 hour turnaround time guarantee to resolve customer issues.
Read More:
Midcom to launch 100 new Kenya stores in Africa growth: Business Daily Africa
Phones distributor Midcom to spend Sh5bn on new stores: The Star
Midcom in KSh 5 billion retail expansion plan: Business Today
Midcom Group is to invest USD 50 million to create the largest mobile and electronics retail operations: African Telecoms News
Mobile phone vendor Midcom to invest $50m to fuel its pan-African expansion: Techmoran

23 Aug

Juliet Ibrahim is FERO Mobiles brand ambassador

Juliet Ibrahim is FERO Mobiles brand ambassador

Juliet Ibrahim is FERO Mobiles brand ambassador

FERO mobiles is proud to announce that Juliet Ibrahim, the award winning Ghanaian actress, film producer & singer, will represent the brand as our ambassador. The versatile celebrity is known for her amiable nature that connects with the masses just like FERO mobiles. Her collaboration brings in a face for FERO mobiles that complements the elegance and personality each of its devices possess. FERO mobile adores Juliet for her talent on-screen and off-screen and also admires her kindness and her efforts to give back to the society. Juliet Ibrahim has won various awards as an actress and has been referred to as “The most beautiful West African Woman” by A-listers Magazine in 2014. She is known for her award winning performance for her role in the movie “4play”. She has also started “Juliet Ibrahim Foundation” that focuses on creating awareness on various health problems suffered by people of Africa and works towards providing necessary interventions to ensure a society free of such issues. FERO devices are a reflection of the lifestyle and aspirations of Africa. We at FERO believe that a good product is all about finding the right balance between style and function and our new range of Feature phones, Smartphones & the Royale series are the outcomes of this thought process.

There is more to offer than meets the eye by having FERO mobiles and Juliet Ibrahim come together. Juliet Ibrahim will be actively involved in the Digital promotions and events / launches for FERO mobiles across Africa.

Read More:
Nairaland
Motherhood in Style
NigeriaNation
44Naija
Information NG

21 Aug

Lato Milk sponsors Bright Stars Football Club

Lato Milk sponsors Bright Stars Football Club

Lato Milk is proud to sponsor Kawempe based premier league club Bright Stars FC ahead of their 2016/17 season which kicks off 19th August
The new jersey was officially revealed to the media on Wednesday morning at the Midcom offices, Acacia Avenue in Kampala.
Mr. Shayam Kotech, Director, Lato Milk said “I am very delighted to partner with Bright Stars football club. They are a very organized and have a big following to give our company mileage as we also start the journey of venturing into football.”The event was also attended by the Fufa president Eng. Moses Magogo who hailed the deal noting it’s one of the eight pillars of football development towards pro agenda.
“I don’t’ think there is any person happier than me. This is in line with the agenda of professionalizing football. I am very excited that clubs are getting partners and sponsors in line with the eight pillars of football development,” Magogo said.
Read More:
Bright Stars football club acquires shirt sponsors: Bright Stars FC
LATO in sponsorship deal with bright stars: Chimp Reports
Bright Stars FC to eat like kings from Lato Milk: Showbiz Uganda
Bright Stars FC announce LATO Milk as their new official sponsor: Soka25east
Azam Uganda Premier League side bright stars land UGX 130m boast from Lato Milk: The Investigator News
Bright Stars unveil shirt sponsor ahead new season: Big Eye
Bright Stars secures 100m USh LATO Milk sponsorship: NewVision

01 Aug

FERO Mobile Phones launched in Middle East and Africa

FERO Mobile Phones launched in Middle East and Africa

We recently announced the launch of a new range of mobile phones designed in the UAE specifically for the African and Middle East markets. The new mobile brand, FERO offers 16 models, from entry-level feature phones through to sophisticated premium smartphones targeting the top end of the market.

Mr. Akash Kumar, Managing Director, MiDCOM Group said, “We have been a distributor of all leading mobile phone brands in Africa for the last 13 years, so we already have an extensive network and partnerships in place for channel and distribution, catering to the major African markets,” he said. “The years of experience and in-depth market knowledge made it an obvious choice for MiDCOM to launch its own brand. Consumers are very well informed, and good quality products at competitive pricing is paramount. This, coupled with the logistics of distribution in Africa, is the barrier to others and the real strength of MiDCOM”

The full product range will now be on sale in Kenya, Nigeria, Tanzania, Ivory Coast, Ghana, Uganda, Rwanda, Senegal and Togo.

Read More:

  • Midcom Group launches mobile phone range for Africa and Middle East: GulfNews
  • UAE-based Midcom Group launches mobile phone range for Africa and MEA: Emirates News Agency
  • Midcom launches mobile phone range for Africa and ME: Business Zoom
  • UAE-designed mobile phone launched for MEA: Gulf Today
  • UAE mobile company to tap African market with $8 phones: The National
  • Midcom Group launches mobile phone range for Africa and Middle East: World News
  • UAE conglomerate targets MEA mobile device market: Mobile World Live
  • Midcom Group launches mobile phones for the African market: Techloy
  • UAE-based Midcom Group Launches Mobile Phone Range: Mediavataarme
  • New producer to capitalize on existing African network with 16 handsets: Your Communication News
  • Midcom Group launches mobile phone range for Africa and Middle East: Headline News
  • UAE mobile company to tap African market with $8 phones: Total UAE
  • Midcom Group makes play for middle ground in MEA device market: Fierce Wireless