The consumer electronics division was setup in 2014 under the brand name MStore by means of a strategic partnership with Samsung electronics. Under this partnership, the group forayed into the manufacturing space with a stateof-the-art manufacturing facility in Lagos, Nigeria with a view to service the West African ecosystem of Samsung’s consumer electronics business. The assembly plant is setup in a sprawling 60,000 square foot facility and employs more than 600 local staff.
In a short span of time, the group has established an extensive network of distribution centers across Nigeria comprising of 14 warehouses covering an area of 300,000 square feet spread across 8 cities. This setup also encompasses a network of more than 1,200 points of sale across the country and is constantly growing.
Deep distribution infrastructure has been built to ensure there is uninterrupted supply to all corners of Nigeria.